Media Summary: - Amanda Beedham - Data Scientist, Angoss talks about For more information, see www.bluecourses.com. Given the vast amounts of data that marketers now have on their customers, it's no surprise that many are looking to optimise their ...
Uplift Modelling Sfdc - Detailed Analysis & Overview
- Amanda Beedham - Data Scientist, Angoss talks about For more information, see www.bluecourses.com. Given the vast amounts of data that marketers now have on their customers, it's no surprise that many are looking to optimise their ... Speaker:: Dr. Juan Orduz Track: PyData: Machine Learning & Stats In this talk we introduce A short explanation of why, if you use targeting models for customer retention, you should be using Christie Clark Rasmussen of BYU Analytics (MBA 2016) does a mini digest of
Here Dr. Paul van Loon, CFA (Head of Analytics at Forecast) and Garry McFarlane (Senior Analyst at Forecast) discuss and give ... How do we know that an advertisement or promotion truly drives incremental revenue? How do we match people to interventions ...
