Here's The Real Difference Between Old Navy And Gap

Some of the differences between the two brands are obvious. For one, both brands are known for displaying their logo on sweatshirts and clothing items, a logo that looks quite different. But quite possibly the biggest difference is the prices — Old Navy is often less expensive than its Gap counterpart.

This price discrepancy was done purposely. According to Forbes, when Old Navy first came on the scene, its motto was "Fashion, Fun, Family & Value," and was solely created to be a less expensive version of Gap. Gap was looked at as the "middle" of the market, while their other brand, Banana Republic, was more high-end.

While this is still somewhat true, consumers have changed their shopping methods, and "middle" brands like Gap have begun to fail. Because of that, shoppers are often able to find similar pricing between the two brands, especially when there is a sale or clearance event. Still, consumers will notice a difference in price between the two brands, plus a difference in marketing. According to Gap Inc., Old Navy is tailored toward families, while Gap is marketed as a more sophisticated brand.