Media Summary: Presentation by Beth Uyenco Shatto, Senior Vice President International Research at Crowded programmatic exchanges have made it more difficult for media buyers to find and activate high-quality, scalable ... Media will never be the same, and neither will its currency. As we enter the next generation of media, where agencies and ...
Comscore Data Convergence How Big - Detailed Analysis & Overview
Presentation by Beth Uyenco Shatto, Senior Vice President International Research at Crowded programmatic exchanges have made it more difficult for media buyers to find and activate high-quality, scalable ... Media will never be the same, and neither will its currency. As we enter the next generation of media, where agencies and ... Local agency and station professionals share how they go beyond age and gender demographics to increase campaign ...
