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What Does Intentions By Justin Bieber Mean?

Author

John Shaw

Updated on October 08, 2026

Following the release of his song "Yummy," which is presumably about Justin Bieber's sex life with his wife Hailey Bieber, Justin keeps her as his artistic muse in "Intentions," per StyleCaster. 

Justin opens the song praising Hailey's beauty by saying "Picture perfect / you don't need no filter." He then goes to show that she's an independent woman with her career when he sings, "Stay in the kitchen cookin' up / got your own bread." Justin even makes reference to Hailey's parents when he sings, "Shout-out to your mom and dad for makin' you / Standin' ovation, they did a great job raisin' you."

While the lyrics might be all about Hailey, the video doesn't feature the model. Instead, Justin and Quavo visit low-income women of color at Alexandria House, an Los Angeles-based non profit, to make donations including school supplies and a car. "I think we just wanted to shine a light on social issues that are happening in our world and our country," Justin explained on Fresh Out Live, after being asked what prompted the random acts of kindness. "I think a lot of us, me included, forget to set intentions. We as humans get caught in our everyday struggles and worries and I think what we set our intentions on makes a difference in the outcome of our life and the quality of life that we live."