The Untold Truth Of Spirit Halloween

With plenty of store locations popping up each holiday season, most people would assume that Spirit Halloween is making serious money. According to the Hustle, this impression is likely accurate. However, the company's exact figures aren't publicly released. Still, in 2015, financial firm Moody's estimated that Spirit made approximately $400 million in sales, which was 16% of the $2.5 billion spent on costumes that year in the US. With that in mind, of NRF's projected $3.3 billion spent on costumes in 2021, Spirit's revenue for that year was likely around $528 million, per the Hustle. It's a big step up from the shop's humble beginnings, which started with a single shop run by Joe Marver.

Nowadays, there are approximately 1,400 Spirit Halloween pop-up stores throughout the U.S. and Canada. So, what other costs factor into the company? As Vox reported, the company hired approximately 35,000 seasonal employees to help run their stores in 2016. The outlet also reported that the average individual spends around $86.79 on Halloween-related festivities, so you can imagine that can add up quickly for Spirit Halloween. Similarly, in 2017, the Las Vegas Review-Journal estimated that in terms of Halloween purchases, individuals overall spent approximately $3.4 billion on costumes, $2.7 billion on candy, another $2.7 billion on decorations, and $400 million on greeting cards.