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Inside Kobe Bryant's Daughter Natalia's New Job

Author

Christopher Snyder

Updated on October 09, 2026

The announcement also came just after Natalia's 18th birthday on Jan. 19. Her mother posted pictures of Natalia, including some of "daddy's little princess" with Kobe. These photos alone show how photogenic the oldest daughter in this family is.

By joining IMG Models, Natalia Bryant is now included amongst big names such as Kate Moss, Ashley Graham, Gisele Bündchen, Alek Wek, and Gigi and Bella Hadid. The success has also led to the agency having offices in New York, Los Angeles, Paris, London, Milan, and Sydney.

The company's founder, Mark McCormack, was a sports agent who believed models could be managed in the same way as professional athletes (via IMG Models). As the daughter of a basketball legend and an athlete herself, this structure could work really well for Natalia. When she reposted the news on her Instagram account, she said she was "beyond thrilled and honored to be a part of the IMG family."