Here's Why Rihanna's Fenty Line Is Shutting Down

Unfortunately, starting a business just before the spread of COVID-19 certainly proved to come with its challenges. Starting a clothing line brings even more obstacles. CNN cites a McKinsey report that found fashion sales dropping sharply throughout 2020 in response to the unprecedented pandemic. 

While the clothing line has struggled, Rihanna's fan-favorite lingerie line, Savage x Fenty, recently took off with a $115 million funding round, the outlet reports. Similar to the songstress' "inclusive practices" that have won the hearts of makeup wearers all over the globe, Savage x Fenty has received acclaim for extended sizing and diversity, CNN notes, including a collection aimed at raising awareness for Black breast cancer survivors last year.

Rihanna was the first Black woman to work with the luxury conglomerate, LVMH, on a fashion brand. "Designing a line like this with LVMH is an incredibly special moment for us," the multi-talent stated in 2019. "Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits." Meanwhile, The Wall Street Journal shared the thoughts of a close associate of Arnault, saying, "We in the LVMH family believe a lot in Rihanna. But we're focusing during the pandemic on what's truly working well: beauty, skin care and Savage."

Only time will determine the fate of Fenty Fashion, but with so many other aspects of her empire humming along, it isn't hard to appreciate Rihanna's success in multiple areas of her life.