The U.S. CBD skin care market is booming. CBD oil, a top-seller in the CBD market, has seen incredible growth over the last few years—so much so that businesses now use CBD in a variety of other products including skin care items.
A new report estimates that in 2019, the revenue generated from CBD skin care product sales will hit more than $645 million. Analysts also predict the market will increase at a compound annual growth rate (CAGR) of more than 33% by 2027.
But, while the CBD skin care market is growing, not every CBD beauty product is created equal. There are still important factors that consumers should consider when searching for a CBD beauty product in the mall.
CBD Beauty Products: Why Mainstream Does Not Always Mean High-Value
Many CBD beauty products hitting the shelves are being introduced by retailers that are well-established in the retail market.
CBD products are so sought-after that many big retailers like Ulta, Sephora, Barneys, and Neiman Marcus have started stocking them. These retailers understand how to market a new product to consumers, and experts predict that retailers’ success could help boost the CBD market from $50 billion to $100 billion.
However, just because big-name retailers are stocking and selling a CBD beauty product doesn’t mean they actually develop the CBD product. Most retailers prefer to market the remedy instead of formulating it themselves, which is why a majority of retailers will choose a CBD beauty product to sell on their shelves before creating one from scratch.
But, at the mall, you’re likely to find beauty products with minimal amounts of CBD. Some of these beauty products are natural and contain essential oils, beeswax, and other great ingredients for the skin—but the products only have a tiny dose of CBD in them. On the remedy’s labels and packaging, the CBD ingredient will play a significant role to catch the consumer’s attention, but it’s still crucial for consumers to read the amount of CBD in the beauty product they’re considering.
When shopping for a CBD product in the mall, consumers should also look out for white labeling, a term that simply means a company is producing a CBD beauty product that other businesses can rebrand to make their own. Currently, a major white label company in the market is releasing CBD beauty products so brands can add their own logo and market the remedy as a new product. This trend means that many of the CBD beauty products consumers are purchasing are likely the same but just have different logos.
Why Are Consumers Interested in CBD Beauty Products?
Regardless of the amount of CBD in a remedy or the number of similar items flooding the market, CBD beauty products are here to stay.
A lot of the popularity around CBD has to do with word of mouth. Consumers have heard friends, colleagues, and family members say things like, “CBD cleared up my acne!” or “CBD helped with my eczema!” and they’re understandably curious.
In fact, around 40% of Americans aged 21 and over have shown an interest in adding CBD to their wellness regimen. After the government made the distinction between hemp and marijuana, clearing up the confusion around CBD’s legality, consumers’ willingness to try CBD has increased.
But is their excitement founded on credible research that suggests the positive impact CBD beauty products have a person’s well-being?
Are There Any Benefits of Using a CBD Beauty Product?
Unfortunately, there is a general lack of scientific research about CBD skin care. Studies about its efficacy for treating various ailments are being done, but because of the hazy legality surrounding CBD, researchers and the scientific community haven’t completed many studies yet.
But a few things are coming to light. According to dermatologist Dr. Patricia Farris, CBD is a potent antioxidant. It’s stronger than vitamin C and vitamin E as it protects collagen and defends consumers against sun damage. Dr. Farris also added that CBD could act as an anti-inflammatory for people with chronic skin conditions like eczema, rosacea, and acne. But while some researchers have concluded that CBD is effective at reducing inflammation, more research is still required.
It’s also important to note that while the federal government legalized hemp in 2018, the FDA has not approved CBD with the exception of one medication for epilepsy. While the FDA doesn’t regulate beauty products in general, the lack of studies on CBD makes it difficult for companies to know even the most basic information, such as what quantity of CBD is required for it to be effective.
That fact leaves a lot up to chance, which some CBD companies may use to their advantage—because if they don’t know, chances are the consumer won’t either. So how do consumers navigate the CBD skincare world?
How to Find a Credible CBD Beauty Product
With all the CBD beauty products on the market, all with their various promises, it can be a difficult task to figure out which brands are coming from a place of knowledge, and which are just following the CBD trend. To make your buying journey easier, here are some strategies to help you find the best CBD beauty products on the market.
- Check whether the brand is actually in the skincare industry and whether it has produced high-quality products before. It’s also helpful to see if the company has a clinical background in CBD. A trustworthy brand will answer a customer’s in-depth questions about the specific product instead of throwing around buzzwords. It’s also useful to check out blog posts and the company FAQ pages.
- Find out whether the product is white-labeled. The best way to do this is to find a few CBD skincare companies and check their ingredient lists. If they’re the same, chances are the product is the same, too.
- Look for toxic chemicals in the CBD beauty product. If you are going the more natural route with skincare, the last thing you need is disrupting chemicals and other nasty ingredients in the products you purchase.
- Do your due diligence. Make sure that the CBD beauty products have their Certificates of Analysis and that there is enough CBD in the product to make it worth purchasing. It’s also important to do your research on how the CBD was sourced and extracted.
See Through the Hype
CBD beauty products are probably going to be around for a while. But consumers still have to be careful when purchasing a CBD beauty product. Checking whether the company has some clinical knowledge of CBD, whether they source it responsibly, and whether they actually put a decent amount into their products are a few ways to make sure you’re getting a high-quality beauty product.
If you have a friend or family member who wants to buy a CBD beauty product, share this article with them before they hit the store! We’ll make sure they have everything they need to make a great purchase.